Creating a logo is essential for any business. It serves as a visual representation of your business and helps to build brand recognition. But logo design can be a daunting task, especially for those who don't consider themselves to be design experts. That's why Canva is here to make logo design easy and accessible for anyone. Here's your ultimate guide to creating a logo in Canva!
Logo Design for Small Business
Logos are an important part of brand recognition and can make a lasting impression on customers, so it's important to create a logo that's unique, memorable and representative of your business.
There is a perception that we need to spend hundreds or even thousands of dollars to create a logo and brand for our new business. The reality is, most small businesses don't have the funds to make this a reality. And if they do have the funds, it's usually better spent elsewhere.
Plus, entrepreneurs can become overly focused on branding and logo design which can prevent them from moving their business to the next steps.
We suggest letting go of any doubts and overthinking! You can do this!
Canva makes it super easy to create a logo you can be proud of.
Using Canva to Design Your Business Logo
Canva is a free online graphic design tool that allows users to create designs with drag-and-drop functionality. With Canva, you don’t need to have a degree in graphic design or any special skills. All you need is basic knowledge of how to use the platform’s features and you’ll be able to create a logo in no time.
Once you've logged into a free Canva account, you will see a search bar at the top of the page. This is where you can type in what designs you would like to create such as “Instagram Post”, “Blog Banner” and more.
In this text bar, type in “logo” and hit enter. Any guesses on how many logo templates are available?
When I wrote this article, Canva had 58,530 logo templates…wild right!?
We are pretty certain you will find something to start with! Just don't spend too much time looking for the “perfect logo”. Set a time limit for yourself to browse and create a logo so that you can move on to money-making activities.
Once you've selected a template, you can customize it with colors, fonts, and images to make it unique. Canva also has a variety of shapes and design elements that you can use to give your logo a professional look.
If you have a vision for a logo in mind, go ahead and make it from scratch! Canva has borders, shapes, and lines for endless creations.
Benefits of Canva for Logo Design
Canva has a lot of benefits when it comes to logo design. Here are just a few:
- it's free when you sign up for a free account
- the platform is intuitive and easy to use
- you can create designs in minutes
- Canva has thousands (maybe even millions?) of design templates to customize your brand
- it has a library of graphics and images to use
- there is a huge range of colours and fonts to choose from
Can You Trademark a Logo from Canva?
Yes, you can trademark a logo created in Canva. Trademarks protect unique logos from being used by other businesses. It is important to note that trademarks are only applicable to logos that are unique and not to logos that are based on templates or are generic.
This means that if you plan on trademarking your logo, then DO NOT use Canva's templates or graphics. You will need to create your own design in Canva using basic lines and shapes.
That being said, many small businesses don't trademark their logo so it's fine to use templates and graphics.
How to Save and Export Your Logo
Canva makes saving your designs easy. Your designs are automatically saved as you work on them so you don't have to worry about losing your work.
Once you’re happy with your logo, you can export it as a PNG or JPG file. Click the “Share” button and then select the “Download” button.
Next, select which format and size of the image you would like to download. Once you’ve downloaded your logo, you can upload it to your website or use it on other marketing materials. You can even upload the logo back into Canva to use in other designs.
Why Is My Canva Logo Blurry?
We've been there – you excitedly download your new logo to find that it appears blurry. Ah!
Not to worry, this pixelated look usually means you downloaded a lower-quality version of your logo. Go back into Canva and increase the size of your image before downloading it as a PNG or JPG. This should correct the problem!
How to Remove the Background from Logo in Canva (Transparent Background)
Most entrepreneurs prefer to have a logo without a background. This enables you to place your logo on any colour background without there being a big white square around the logo.
So how do they achieve this?
PNG images have the option of having a transparent background. Under downloads, select PNG and then select “transparent background”. That's it! Now you can use this logo on any marketing material or your website with a professional look.
Steps to Create a Logo From Scratch
The first step in creating a logo from scratch is to think about the type of logo you want. Do you want an image in your logo? Do you want a strictly typographic logo (only text)? How about a monogram logo from your initials?
Secondly, you'll also want to think about the overall shape of your logo. Perhaps you want it to be a circular, square, badge, triangular or rectangular. Whatever your preference for shape is, you'll want to make sure your logo does fit into a square so that you can use it for profiles such as for email, Etsy, social media, forums and more.
From personal experience, a rectangular-shaped logo can be awkward and almost illegible when trying to use it for profile images.
I find that once you decide on what style of logo you want (pictorial mark, monogram or lettermark), the overall shape of your logo will fall into place as you play with different elements.
Once you have a version of logo that you like, test out other variations of the logo. It's good practice to define 2 to 3 watermarks that you can use depending on the application.
A primary logo would be used on your website or a branded workbook. A secondary logo could be used as a social media profile.
A secondary logo would be a simplified version of your logo that perhaps just contains a monogram or graphic and excludes the full name of your business (you won't be able to read it anyway on a small image like a profile picture!).
Professional Logo Design Tips
When creating a logo in Canva, there are a few tips you can follow to make sure your logo looks professional.
- Keep it simple. Your logo should be easy to recognize and understand, so try to avoid using too many colors or elements.
- Use high-quality images or graphics if applicable.
- Make sure to use a font that is easy to read. Canva has a wide range of fonts to choose from, so take your time to find the perfect one.
- Use a combination of fonts but not too many! Stick to one or two fonts in a logo.
Best Fonts in Canva for Logo Design
When selecting a font for your logo, it’s important to choose a font that is easy to read and that fits with your brand. Canva has a wide range of fonts to choose from, but here are some of the best fonts for logo design in Canva:
- Sans-serif fonts: Sans serif fonts are clean and modern and are perfect for logos. Popular sans serif fonts in Canva include Montserrat, Open Sans, and Roboto.
- Script fonts: Script fonts are elegant and can add a touch of sophistication to your logo. Popular script fonts in Canva include Great Vibes and Pacifico.
- Handwritten fonts: Handwritten fonts can add a personal touch to your logo. Popular handwritten fonts in Canva include Amatic SC and Apricots.
How to Make a Round Logo in Canva
If you want to create a round logo in Canva, you can do so using Elements to select “Circle”. Select the “Circle” option and drag it to the canvas. You can then customize the size and color of the circle and incorporate it into your logo.
How to Resize a Logo in Canva
If you need to resize your logo in Canva, you can do so with the “Resize” tool. To access the tool, click on the “Edit” tab at the top of the page and select “Resize”. Then, select the size you want your logo to be and click “Done”. Your logo will be resized and you can save and export it as a PNG or JPG file.
The resize option is a Canva Pro option. You can resize designs for free by opening a new design in the size you would like. Copy and paste the original design into the new design template.
How to Change Logo Color in Canva
Changing the color of a logo in Canva is easy. First, click on the fonts or elements you wish to recolour. Using the menu at the top of the design, select “colours” and select the colour you wish to use.
How to Create a Watermark Logo in Canva
Creating a watermark logo in Canva is easy. Insert your logo onto the documents you wish to watermark. While your logo is selected, click on the meatball menu. Move the transparency down from 100. This will lighten the image to create a watermark look.
Once you’re happy with your design, you can save and export it as a PNG or JPG file.
Using your Logo
Once you’ve created your logo in Canva, you can start using it on all of your business materials. You can upload it to your website, use it on business cards, and add it to social media posts. You can also add it to products and merchandise to give them a professional look.
Creating a professional logo in Canva is easy and can be done in minutes. With Canva’s drag-and-drop tools and library of templates, fonts, and images, you can create a unique logo that will make a lasting impression on customers. So, what are you waiting for? Use Canva to create a memorable logo for your blog or business today!